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Activate Apparel was created with one thing in mind: why shouldn't a bit of laziness be celebrated as much as a hard workout? We want to provide motivation to not only tackle that last half mile, but to also spend as much of weekend on the couch as possible. Trust us, it's harder than it looks. Our tees, tanks, and sweatshirts are made from high-quality materials so that running, jumping, or just laying around can be done in total comfort. And our huge selection of original designs based on pop-culture passions are perfect for laughing through that grueling final sit-up or last slice of pizza. You can do it. We believe in you. But if last rep is just too hard, or that season of that TV show you're bingeing is too long - that's ok. Because we also believe in celebrating the effort, not just the results. So if you're like us, and believe a long nap is just as important as a hard workout, then welcome to Activate Apparel!