Ballislife.com started in May 2005. A group of friends who loved to make mixtapes decided they wanted to build a website of their own and produce original content. The thought of becoming an actual company never really crossed their minds. Instead, they kept pushing with the hobby and continued their passion and represented their name by the work they did. Many people think that "ball is life" means basketball is life. What it really means is that in order to make it in life you must put in the work and grind it out. Success never comes easy, you have to work at it and craft your skill. Essentially, you have to ball.