Ben Sherman has always been at the vanguard of British fashion, using bold colors to illuminate individual expression. But promoting creativity and rewarding a strong sense of individuality is only a piece of what Ben Sherman is about. Ben Sherman creates an inclusive community based on authenticity, confidence and self-assuredness where the only prerequisite for membership is a willingness to be original, free-spirited, non-conformist. Today, more than ever, advancing the eclectic and colorful world of their global community is at the core of everything they do. In 1963, Ben Sherman took a staple item and made it exciting, sartorial, well-made, well-fitting, and democratically affordable. Ben Sherman applauded the spirit of modern British youth with pride.