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Misfit is a leading manufacturer of elegant wearable technology and smart home products. Our brand is one of the most respected and well-known in the high-growth fitness/activity tracker category, and our products are ubiquitous in major online and offline retail channels (Best Buy, Amazon, Target, Walmart, etc.). Our award-winning fitness & sleep trackers are distinct from our competitors primarily in. Misfit is an American consumer electronics company founded in 14 October 2011 by Sonny Vu, Sridhar Iyengar and John Sculley, owned by Fossil Group. It specializes in wearable technology that utilizes sensors and home automation products. Headquarters: San Francisco, California, United States Founded: October 14, 2011 Number of locations: 3 Key person: John Sculley Founders: Sonny Vu, John Sculley, Sridhar Iyengar, Kevin Pham Parent organization: Fossil Group