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Soft landing, firm push-off: that's the core concept behind the new running shoe by On, the young Swiss-based manufacturer. On is a rapidly growing sports company based in Zurich, Portland, and Yokohama that develops and markets a ground-breaking running shoe technology and has a simple mission: elevating running to a fun sport. On has been awarded the Gold Award for best performance shoe 2015/2016 for the second time at the international ISPO sports fair and continues to win technology and design prizes all over the globe. Ons CloudTec system has received worldwide patents and the young company can look back at the probably fastest launch of a new running brand: six years after launch, On is already available at over 2'500 running specialist stores in more than 50 countries across Europe, Asia-Pacific and North America. More than 100 elite athletes run in the On. Amongst them are Olympic Gold Medalist Nicola Spirig and Triathlon World Champion Caroline Steffen