It's an online beauty and personal care site, has raised its first round of institutional funding from IvyCap Ventures as the startup looks to scale up its services business and tap the international markets.Makeup has been around for over a hundred thousand years, and beauty is only evolving. What started with red pigment clay is now a fascinating world of foundation, rouge, lipstick, blush, mascara, eye shadow, eye liner, eye caramba! Meet Purplle, a powerful concoction of technology and beauty. A portal which delivers the best of both the worlds.