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At RTIC, we push the boundaries of innovation with our product design and development of premier outdoor products, including hydration, coolers, hard cases, backpacks, weather resistant duffel bags, on-the-go food containers and much more. We remain deeply proud to be the leader in quality and value and have become the first choice of the world's most accomplished outdoor enthusiast including hunters, fishermen, climbers, mountaineers, extreme skiers, snowboarders, and explorers. RTIC is the leading direct to consumer outdoor brand and connects with its customers online and with its expanding direct to consumer RTIC Outdoors experience stores.