Velorution is a premium urban lifestyle cycling store. Established in 2012, we've built ourselves as a hub for forward-thinking, urban-centric bike brands and accessories. We aim to be a go-to destination for customers on the lookout for their ideal urban, folding or electric bike and maybe a unique, boutique cycling accessory to go with it. Velorution numbers four stores across London - Marylebone, Hackney, Islington and Chelsea - with a website selling bikes and cycling accessories direct to consumers across the UK.