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Hertz Is one the online store car rental industry is highly competitive, with pricing often taking precedence over the combination of factors critical to driving a companys success and sustainability: management, vision, brand presence and absolute commitment to superior service. Established in the USA in 1918 and operating in 145 countries worldwide, Hertz is the only car rental brand to have a presence on six continents, and has earned its global credentials. Hertz has been driving the business and leisure markets in South Africa since 1950 and it continues to be a respected and instantly recognisable brand in the South African market.