Nantucket Brand was founded in 2005 by Nantucket Island native Andrew Maury and is now run by the Maury family, including Andrew's parents and brothers. The Maury family has island roots dating back to 1945 when Andrew's grandfather, John Maury, purchased The Emporium of Nantucket from a local shopkeeper. The family's long island history gives them an understanding of the Nantucket lifestyle and history, which is reflected in their products. Their whale and compass logo itself draws on Nantucket's past as the whaling capital of the world from 1800 to 1840. And their clothing is designed for the casual lifestyle that Nantucket offers yet with a refined look that boasts style.