4ocean is here to clean the ocean and coastlines while working to stop the inflow of plastic by changing consumption habits. We created the 4ocean bracelet and pledged to pull a pound of trash from the ocean for each one purchased, using the profits to scale cleanup operations, make donations to ocean-related nonprofits, and build an organizational infrastructure to support future growth. Even though 4ocean has collected millions of pounds of trash from the ocean and built an international infrastructure to fight the ocean plastic crisis, we’re just getting started. The ocean plastic crisis is massive and growing.