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The story of BN3TH started out as a business philosophy, and evolved to become a brand that changed the game. We set a benchmark and made the best underwear on the planet for men. We took the most advanced fabric technology and construction techniques available and built underwear that is unrivalled for fit, comfort, support and style. We changed the way men think – and talk – about underwear. Our KeyHole Comfort Technology™ allows absolute freedom and eliminates the need for any shifting and adjusting. Our mission is to support life’s adventures through innovation and comfort. BN3TH is the first thing you put on in the morning and by sharing our stories and creating opportunities to have fun, we are encouraging people to join our way of life. We sponsor and create events, partner with athletes across various sports, and get involved in local communities any opportunity that we can.