Jofit is an extensive line of athletic wear made for women by women. Each piece is designed to fit and flatter regardless of size, activity, or age. Jofit was launched in 2006, by Founder and CEO, Joanne Cloak, a.k.a. "Jo." An ex-physical education teacher and lifelong athlete, Jo knows that when a woman feels her best, she can perform at her best. Thats why every single stitch of Jofit apparel has been engineered so our sporty sisters around the world can kill it. The best part of Jofit? It's fit for you and your lifestyle. Wear it to run errands, shop, dineit looks as good post-game as it does pre-game. Clean, cool, athletic, comfy and sexy!