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Idealo.co.uk - Since its foundation in 2000 as a 3-man start-up, idealo has become the market leader in price comparison, averaging 10 million unique visitors per month and around 108.7 million offers from 23,200 different retailers. idealo's mission is to inform its users accurately, comprehensively and impartially. Our portal accompanies customers securely and directly to the best shops for their individual purchasing wishes because idealo is more than just a price comparison service, it's also a reliable product and buying advisor.