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Trigger Point Performance, Inc., a sports performance, self-care brand concentrating on innovation, education and products that optimize muscular performance and personal empowerment. TriggerPoint Performance was founded in 2002 by Cassidy Phillips, an avid athlete, extreme sport enthusiast and accomplished triathlete. The line of TriggerPoint products stemmed from Cassidy's drive to create self-care solutions to relieve muscular pain associated with the effects of fibromyalgia, a chronic muscular dysfunction that takes over the body's ability to maintain and regulate muscular pain. Starting out of the back of an RV, the TriggerPoint brand soon built a line of products and methodologies recognized globally for its effective, efficient approach to self-care, performance and general efficiencies of movement.