Ecoriginals is led by parents motivated by the desire to do better for earth and child alike. They are a female dominant workplace, and understand all too well the dilemma of seeking convenience, while trying to minimize our negative impact on the earth. They are so humbled that their products have not only reached the breadth of Australia and New Zealand, they have now crossed the Pacific reach like minded parents across the United States. They have provided Australians with the leading eco disposable diaper solution for nearly 10 years, working with Australian scientific organizations like the CSIRO to continually improve our environmental standing. Realizing how much plastic they have saved from landfill is a powerful motivator to strive for greater reach and impact, and provides their with optimism for what can be achieved.