Thoughtfully formulated products for your hair and body. Developed from the ground up with clean ingredients, honest sourcing and sustainable packaging. What began as a passion project in a small apartment north of Boston has grown into a much larger mission. We want to see people valued through everything we do. We may have outgrown that small apartment but we're still ideating, formulating, and creating everything in house. Our promise to you is to always stick by these values and to make YOU our priority. When we can't make something in-house we promise to source and partner with only those who live and play by our same values. We believe people matter. So we make stuff that matters. Everything we say, do, and make supports that truth. We’re building a company that values people on both sides of the transaction - through honest sourcing, sustainable process, and a healthy dose of give-a-damn. Our approach may be rare, but we also believe it’s right. We want to help people look good, feel good, and be a part of something good. Because people are awesome, so we make awesome stuff!Thoughtfully formulated products for your hair and body. Developed from the ground up with clean ingredients, honest sourcing and sustainable packaging. What began as a passion project in a small apartment north of Boston has grown into a much larger mission. We want to see people valued through everything we do. We may have outgrown that small apartment but we're still ideating, formulating, and creating everything in house. Our promise to you is to always stick by these values and to make YOU our priority. When we can't make something in-house we promise to source and partner with only those who live and play by our same values. We believe people matter. So we make stuff that matters. Everything we say, do, and make supports that truth. We’re building a company that values people on both sides of the transaction - through honest sourcing, sustainable process, and a healthy dose of give-a-damn. Our approach may be rare, but we also believe it’s right. We want to help people look good, feel good, and be a part of something good. Because people are awesome, so we make awesome stuff!