We are Horace. We make grooming essentials for men who want to take care of themselves. Our products are natural, easy and pleasant to use, and really really efficient: they are all formulated using ingredients with proven benefits. We tried all the products out there. Every. single. one. of. them. We quickly realised that none of the brands for men felt like they were made for us. We wanted the best products, at the best prices. So, we decided to create a brand that would be right for us, and to design and make our own products.