Macpac From the garage of our founder, Bruce McIntyre, in 1973 - to a global adventure identity, Macpac’s journey has been one of creation and innovation. Macpac products are designed, tested and proven in the ultimate outdoor test lab - New Zealand. Bruce had a desire to design high quality, durable gear that would get you anywhere and back again. Our product lines cater to mountain climbers, campers, trail runners, bikers and hikers (or trampers, as we call them in New Zealand) and more broadly, anyone who loves adventure and travel. But in terms of what people use our products for, that’s just the tip of the iceberg.