MEMI - pronounced (Me-My), is a new and independent ethical beauty brand comprising professional standard makeup products, cosmetics brushes and skincare. All products in the range are cruelty-free (PETA-approved) and the majority are vegan. MEMI ensures all customers benefit from a luxury user experience at every touchpoint — from the exceptional performance of their products to the sleek lines and quality aesthetic of their packaging and minimalist modern branding — but all at budget-friendly prices.