It all started with the long search for the perfect shirt. After long stays in Turkey and negotiations with the best producers, it was clear in the end: we are realizing the Multiply Apparel project in Germany. Our goal: to create a label that offers high-class shirts for fashion-conscious men. That satisfies the hunger for fashion and fulfills the desire for optimal quality with a daily basic like the shirt. There is nothing men wear more often and better than a T-shirt, nothing in the fashion world can be combined so perfectly. Jeans & shirt? Perfect! Jacket & shirt? Cool! It is not without reason that the shirt belongs as a basic in every wardrobe and on the body of every man, regardless of whether fashion-crazy or more mainstream. Because with the perfect shirt, men can quickly and easily get closer to the perfect attitude to life on a perfect day. In our online shop and our store in Dortmund, high quality meets fair prices. Extra long oversize look, tight yet comfortable fit, refined details such as the round hem - we mix up the fashion world with unusual cuts and a great fit. Because we think: our premium shirts are not just an everyday fashion classic, they are a piece of a real attitude towards life and embody the spirit of many generations of men. And that's exactly what we're bringing back to men's fashion. From the middle of the Ruhr area to all of Germany. And all over the world.