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NZ Shred was the first snowboard store in New Zealand, starting in 1986.It is rider-owned so we use the products we sell, have great knowledge throughout all the staff, and the best product range. The store is based in Queenstown, the Southern Hemispheres premier snow resort. We started our online store 4 years ago and it has grown to be a significant part of our business, and the one where we see the most growth for the future.