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Skiers, snowboarders, and mountain bikers are often intimidated by the challenges they face. SHRED.'s eyewear and protection design and technology give you the confidence to reach the next level, feel like a pro, and have fun. SHRED. is an independent company that was founded in 2007 by an MIT-educated engineer and Ted Ligety, a two-time Olympic champ in alpine skiing. Through the years, SHRED.’s focus on innovation has allowed the brand to conquer thousands of core fans who are hooked on the brand’s unrivaled technology, performance, and style. As a member of 1% for the Planet, SHRED. gives 1% of all online sales to Protect Our Winters, supporting the organization’s efforts to combat climate change and educate the public about its effects.