"Snow Queen" - the largest Russian network of multi-brand fashion stores. The opening of the first store of the company took place in Moscow in 1998. Today in both capitals and large regional cities more than 100 stores of the company are opened. For 14 years of its existence, the company “Snow Queen” has firmly established itself as an expert in the field of trade in outerwear made of leather and fur. In 2006, the management of the company decided to withdraw from the category format of stores, in favor of promoting the new concept of Total Look. The range of stores of the chain was significantly expanded by adding a segment of fashionable casual clothing and accessories. Creating your own brands, cooperation with leading global manufacturers, dynamic development of the retail format in accordance with international trends, large-scale advertising campaigns - all this characterizes the activities of the Snow Queen. Today, in any shop "Snow Queen" you can pick up clothes and accessories to create holistic, fashionable and harmonious images for different occasions and any weather, without leaving the limits of one store.