At the core of the brand and its product developments stands the CYBEX D.S.F. Innovation Principle: the combination of unique Design, unsurpassed Safety and quality and intelligent Functionality. This three-pronged strategy has led not only to the development of award-winning pioneering car seats like the rear-facing Sirona but also to no less than nine Red Dot Design Awards. In early 2014, German company CYBEX merged with Goodbaby International Holdings Limited. The latter is one the leading global durable juvenile products companies, headquartered in China. With an impressive track record of over 25 years in research & development, design and testing and their own production facilities, Goodbaby sets the global standards for safety, innovation, design, and manufacturing.