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TiresandCo has been among the first to sell tires online. Present today in Canada, the history of TiresandCo began in Europe in 2001. PNEUS ONLINE was founded in April 2001 in Geneva, Switzerland, by Alexis Nerguisian, a banking IT consultant and racing enthusiast. The idea of creating PNEUS ONLINE was born from a need of its initiator, who saw his tires "melt" at each end of the race. It was then necessary to find a solution to pay for his cheaper tires. Why not buy them on the Internet? This approach, too ambitious in 2001, when the Internet companies were in crisis, did not find immediately followers among the relatives of Alexis Nerguisian.