Vita Coco is naturally loaded with the five key electrolytes: potassium, magnesium, phosphorous, sodium and calcium. It's what you need to stay hydrated. On a diet? No sweat! Vita Coco is also fat and cholesterol free. Vita Coco has not only carved a market in the non-carbonated beverage business, but is also redefining the alternative sports beverage category. Vita Coco's popularity only continues to increase. Now available in almost 8,000 retail stores nationally, Vita Coco has become a major beverage brand with a loyal following.